We are constantly searching for new and safe foods. What separates us from other natural and health food stores is that we provide you with information cards for each product that identifies specific ingredients the product is made without, as well as information regarding the manufacturing environment. We obtain this information from an extensive allergen questionnaire we send to manufacturers of the products we sell.

We do the homework…you do the shopping with confidence.

We offer you the widest selection of foods to meet your special dietary needs. While the store name refers to allergy free foods, many of the foods are formulated to meet the needs of other individuals with unique food requirements. We also have foods that fit into diets for:

• Celiac Disease, Illnesses affected by foods such as Food Protein Induced Enterocolitis Syndrome (FPIES), Eosinophilic Esophagitis (EE), Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD) & Vegan Diets

Our mission is to provide the community with a trusted partner to assist anyone looking to better their health through safe food choices in the most socially responsible manner. We strive to create a company that provides value to a customer’s shopping experience and exceeds each customer’s expectations. We will continually search for products and services to help customers live with their food sensitivities or unique dietary needs. We provide employees with a safe and supportive work environment that fosters their ability to provide the highest level of care for our customers.

I am the mother of a son, Vaughn, with multiple food allergies. As a result of a discussion with my good friend Laura Lippert Jensen (who was diagnosed with Celiac disease) about how food can affect a body’s health, I decided to talk to Vaughn’s doctor about a persistent patch of eczema on his face. A blood test later, life was completely changed for our family.

Vaughn was diagnosed with allergies to wheat, eggs, yeast, soy, and corn at 18 months old (later we would learn the hard way that Vaughn was very allergic to peanuts and tree nuts as well). This began the journey through the land mine to find acceptable food products—if one product was soy free, it would contain corn or vice versa. I learned quickly that finding safe foods required a lot of time to research and contact manufacturers for information. Concepts of cross-contamination or allergen-sourced ingredients became essential to keeping Vaughn safe.

After dealing with the difficulty of finding acceptable foods for Vaughn, I realized that the Hampton Roads area lacked a central location with allergy-free foods. Grocery shopping for Vaughn turned into a day-long trip to multiple grocery stores. And even then, there was a lack of knowledgeable personnel that could provide any information on allergy-free foods. Fed up with this, I set out to create my own solution: a one stop shopping location in Virginia Beach and online where foods could be purchased with full confidence that they were safe. 

I have since found out that my older son, Nyle, has Celiac Disease, so my journey of education with special diets continues.  I hope to use my continuing education to pass on to others the joy of finding food products that will help provide a source of normalcy in the lives of those affected by food sensitivities.

We have a lot of people inquire about the origins of our company name. It is an acronym for our three beautiful children: Nyle (16) and Vaughn (4) and Nina (2).